Official Logo of FIFA World Cup 2026™ Slogan "We Are 26" in English with the USA Fans Singing the National Hymn in the BackgroundOfficial Logo of FIFA World Cup 2026™ Slogan "We Are 26" in English with the USA Fans Singing the National Hymn in the Background

The Bridge to Soccer Fandom

Wholesale of FIFA World Cup 2026™
Official Licensed Products

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About

Young female fan celebrating Argentina's FIFA World Cup 2022™ victory in Qatar wearing Messi's jersey and holding soccer merchandise

Q-LIVE connects global brands with consumers by producing and distributing the official licensed products

We are the official licensee of FIFA World Cup 2026™ in North America, the Caribbean, and the GCC.

As a FIFA’s licensee partner since 2013, we have enhanced fan experiences at major global tournaments, including FIFA World Cup Brazil 2014™, FIFA World Cup Qatar 2022™, and AFC Asian Cup 2023™.

Products

Crafting
Lasting
Memories

Our FIFA World Cup 2026™ licensed products are crafted to enhance the excitement of the tournament, helping soccer (football or fútbol) fans celebrate every moment. Each item is designed to create lasting memories, allowing fans to keep a piece of the experience with them long after the final whistle.

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FIFA World Cup 2026™ Official Licensed Products - The USA Product Range
FIFA World Cup 2026™ Official Licensed Products - Mexico Product Range
FIFA World Cup 2026™ Official Licensed Products - Canada Product Range
FIFA World Cup 2026™ Official Licensed Products - Generic Product Range
FIFA World Cup 2026™ Official Licensed Products - Premium Product Range
FIFA World Cup 2026™ Official Licensed Products - Party Product Range
FIFA World Cup 2026™ Official Licensed Products - Eco Product Range

El Tri

Commercialized in Mexico, the USA, Belize, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Trinidad & Tobago, Banama, Haiti, Jamaica, Dominican Republic, Puerto Rico

The Island Heroes

Commercialized in Belize, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Trinidad & Tobago, Bahama, Haiti, Jamaica, Dominican Republic, Puerto Rico

The Value

Not just high-profit margin products

Connect with the soccer fandom

Connect with the soccer fandom

Destined to grow exponentially

Destined to grow exponentially

Destined to grow exponentially

Destined to grow exponentially

America’s most passionate fan base

The U.S. soccer fan base leads the way in merchandise spending and passion index, outpacing fans of other major sports like American football, basketball, and baseball.

Source: Sports Innovation Lab: Fanarchy26.

The biggest event in the world

With 19 billion viewers, The FIFA World Cup™ is the single biggest sporting event in the world, with a greater audience than the Summer Olympics, UEFA Champions League, Tour de France, Formula 1, NFL and Rugby World Cup combined.

Source: Nielsen 2022: Cumulative Audience.

Gets even bigger

The next FIFA World Cup™ will expand from 32 to 48 teams across 5 continents, hosted throughout the USA, Mexico, and Canada. This increase brings 104 matches—62.5% more than in 2022—making it the biggest tournament yet.

Source FIFA™: FIFA WORLD CUP 2026™.

Loyalty through merchandise

At the FIFA World Cup 2022™ in Qatar, merchandise was the top fan spending category, making up nearly half of daily expenses.

Source: Visa Middle East: Press release.

America’s most passionate fan base

The U.S. soccer fan base leads the way in merchandise spending and passion index, outpacing fans of other major sports like American football, basketball, and baseball

Source: Sports Innovation Lab: Fanarchy26.

Venezuela's soccer fan celebrating his team's goal during FIFA World Cup 2018™ in Russia

The biggest event in the world

With 19 billion viewers, the FIFA World Cup™ is the single biggest sporting event in the world, with a greater audience than the Summer Olympics, UEFA ChampionsLeague, Tour de France, Formula 1, NFL and Rugby World Cup combined.

Source: Nielsen 2022: Cumulative Audience.

A Mexican soccer fan celebrating his team's victory

Gets even bigger

The next FIFA World Cup™ will expand from 32 to 48 teams across 5 continents, hosted throughout the USA, Mexico, and Canada. This increase brings 104 matches—62.5% more than in 2022—making it the biggest tournament yet.

Source: FIFA™: FIFA WORLD CUP2026™.

A French soccer fan showcasing his support by wearing glasses and Arabic hat in France national colors during the FIFA World Cup 2022™ in Qatar

Loyalty through merchandise

At the FIFA World Cup 2022™ in Qatar, merchandise was the top fan spending category, making up nearly half of daily expenses.

Source: Visa Middle East: Press release.

Destined to grow exponentially

Kind Words

The team at Q-LIVE are highly professional, collaborative, and driven by a genuine passion for bringing products to life.

Elisabetta Mussini
Panini Group Licensing Director

Working with Q-LIVE has been a game changer for our events. The experiences they craft have set a new standard for fan interactions.

Image of a testimonial author
Javier Zambroso
Vice-President

Q-LIVE has been our trusted partner for over five years, bringing unmatched expertise and innovation to our fan engagement initiatives.

Javier Zambroso
Vice-President

Ready to Connect?

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The USA soccer fans celebrating a goal